Wednesday, June 11, 2008

Who Needs a Menu Makeover?


We have to admit, we all go through some kind of fashion makeover once in a while; may it be a new haircut, buying new set of clothes, or a total change of style. We either consult our friends or, to the extreme, professional fashion gurus to make sure we are buying the latest trends or showing off our personal style. And why do we do it? Simply because we want to look presentable and we want to be in-the-now. As much as we need regular fashion makeovers, restaurant menus have to have their own makeovers too. A menu is not just an “information guide” to what one wants to eat, but it also represents the total atmosphere a restaurant wants to convey. As a marketing tool, menus are as important as flyers and posters. But where does one go for a “Menu Makeover”? Don’t fret, because the professionals are just a phone call away. Meet the Resultado Gourmet Designs Team.

Resultado Gourmet Designs, Co. is a food styling and food photography firm that has expanded its services to food consultation and graphic design. The company has teamed up with Burnwater Design Studios (www.burnwater.com.ph) for graphic design making Resultado Co. your ultimate one-stop-shop. Resultado Co. aims to deliver the best results your business deserves, and what better way to do so but by taking care of all your marketing needs? By working hand-in-hand with graphic designers and with proper food consultation, our company will be able to give you a menu style that will express exactly what your restaurant wants to say.

Still thinking twice? Then let our clients speak for us. Resultado Co. recently worked with three restaurants with different cuisines: Mongkok, a Chinese restaurant, Teriyaki Boy, a Japanese fast food by Pancake House Group, and Jimini Pizza, a newly opened restaurant born from the famous Jimini Pizza Kiosk. All three restaurants needed trendy, attractive, yet functional new menus.

Mongkok Dimsum and Noodles offers a wide-range of products from congee specials, dimsums, rice toppings, fried noodle dishes, and desserts. Their aim is to introduce exotic yet delectable food different from other Chinese restaurants. But with so many items in a cramped-up menu, people tend to overlook the best Mongkok has to offer. It was time for a menu makeover. Resultado Co. and its partner graphic designers worked with the needs of Mongkok and they came up with a well-organized yet attention-grabbing menu.

And just to prove how confident Resultado Co.’s food stylist Chef Theo Zaragoza is with his cuisine knowledge and expertise he offered the company’s services for food styling, food photography, and food consultation to Teriyaki Boy. Being a modern Japanese fast food with colorful “animé” designs, Teriyaki Boy wanted actual food presentation and a menu that will communicate the said ambiance. Working with the client’s requirements, Resultado Co.’s talented food photographer and Chef Theo provided Teriyaki Boy with photographs showing off the dishes’ natural appeal through zesty food styling. Chef Theo also presented new and modern ways of serving the traditional Japanese food the restaurant offers.

And when Jimini Pizza opened their new restaurant in Greenhills, Resultado Gourmet Designs, Co. had the opportunity to do food styling and food photography for their menu board. After years of serving their delightful deep-dish pizzas at kiosks virtually everywhere in Metro Manila, they now decided to open a cool diner-style restaurant that will not only serve their world-class yet reasonably priced deep-dish pizzas but also an array of promising dishes such as grilled pizza bars and waffles. Needless to say, Resultado Co. produced mouthwatering works of “food” art immortalized in photos that worked exceptionally well with the overall theme of the restaurant.

Resultado Gourmet Designs, Co. received good feedback from the clients and wishes to offer these new services to needing companies and restaurants. So what are you waiting for? Want that competitive edge and flair for your menus? Have your Menu Makeover today!

Contact us through: (02)8429480; (0917)7408319; theo@resultado.com.ph; theo_zaragoza@yahoo.com. Visit our website and learn more about our company, our partners, and to view our portfolio – http://www.resultado.com.ph/.

*Watch out for the menus and menu board of Mongkok Dimsum and Noodles, Teriyaki Boy, and Jimini Pizza coming soon this May and June.

By: Samantha Ramos- Zaragoza

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